This webinar is the second installment of a two-part webinar series offered in partnership with the University of Minnesota Alumni Association. The aim is to help entrepreneurs and small business owners understand the importance of collecting the right type of data (aka “information”) about their business. This webinar focuses on uniting the ethical rigor of academic research with the practical needs of business owners. Topics include learning what information needs to be collected, how it should be collected, and how it should be used to help your business thrive.
